Toyota Hilux : Australia’s automotive landscape is undergoing significant changes, and the Toyota Hilux—once the dominant force in the ute segment—now faces fierce competition. In 2024, the Ford Ranger retained its position as the country’s best-selling vehicle, outselling the Hilux by a notable margin. This shift highlights evolving consumer preferences and the demand for more advanced technology, particularly as the current Hilux model nears the end of its lifecycle after nearly a decade on the market.
Hybrid Innovation for Enhanced Performance
Toyota has responded to these challenges by introducing its V-Active mild-hybrid technology to the Hilux lineup in 2024. This advancement goes beyond meeting emissions standards—it significantly improves the driving experience. The 48-volt system combines a compact electric motor with the proven 2.8-litre turbo-diesel engine, delivering an additional 12kW of power and 65Nm of torque while boosting fuel efficiency by 6-10%. Real-world tests have shown even better results, with some drivers reporting fuel consumption as low as 9.1L/100km.
The hybrid system recaptures energy during braking and deceleration, storing it in a lithium-ion battery for later use. This not only enhances acceleration but also refines the start-stop function and improves off-road control, particularly on steep or slippery terrain.
Uncompromised Durability and Capability
Despite its modern updates, the Hilux retains its reputation for ruggedness and reliability. The hybrid variant maintains key features that have made the Hilux a favorite among tradespeople and adventurers, including a 3,500kg towing capacity, a 1,000kg payload, and the ability to wade through 700mm of water. The hybrid system is available on double-cab 4×4 automatic models in SR, SR5, and Rogue trims, with the latter offering additional features like dual-zone climate control and enhanced connectivity.
The Next Generation What to Expect
Toyota is reportedly preparing an all-new Hilux for 2025, built on the TNGA-F platform. The next-generation model is expected to feature an advanced i-Force Max hybrid powertrain, potentially delivering 243kW and 630Nm of torque. This update aims to address the limitations of the current model’s aging architecture, positioning the Hilux to better compete with rivals like the Ford Ranger, Mitsubishi Triton, and upcoming Nissan Navara.
Toyota’s Strategy in a Competitive Market
The ute segment remains highly contested in Australia, with over 229,000 units sold in 2024—most of them 4×4 models. Toyota Australia’s vice president of sales and marketing, Sean Hanley, has reaffirmed the company’s commitment to the Hilux, emphasizing continuous improvements to meet customer expectations. While the hybrid model hasn’t immediately reclaimed the top sales spot, it reflects Toyota’s balanced approach—embracing hybrid technology while preserving the durability and performance that have defined the Hilux for decades.
Conclusion A Bridge to the Future
The hybrid Hilux represents a smart evolution, blending traditional toughness with modern efficiency. As Toyota prepares for the next-generation model, the focus remains on delivering a robust, practical ute equipped with the latest safety and technological advancements. In an ever-changing automotive landscape, the Hilux continues to adapt, ensuring it remains a trusted choice for years to come.
